Sears is considered one of America's most recognizable retailers. It is a name that anchored shopping malls for years, and dominated the retail landscape due to its massive name recognition from decades of mail-order sales. This, however, wasn't enough to save Sears from it's replacement - Amazon. But is Amazon safe from bankruptcy itself? Even founder Jeff Bezos was quoted saying "One day, Amazon will fail."
Hunter's newest release, The Effects of an E-Commerce Revolution: Examining the Case of Amazon and Sears, is a detailed investigation into the similarities between Sears and Amazon, with an immersive history lesson into the background of both companies, followed by an analysis of current and future business plans, where Hunter takes readers into an eye-opening conclusion about the future of Amazon and what they must do to avoid having a similar fate as Sears.
The Effects of an E-Commerce Revolution debuted as the #1 New Release in Business Operations Research on Amazon, and has been named as a Top Retail Book and Ebook to Read in 2019 by Book Authority. Get the book now on Amazon, available in both paperback and Kindle e-book editions.